Tuesday, August 23, 2005

I'm Fat Because of Chunky Monkey!

I'm glad so many bloggers (like Xeni on BoingBoing and Claire Zulkey) have been keeping on eye on the "real women" ads by Dove and Nike. Because while I suppose it's not outside the realm of possibility that, on some distant planet, marketing plans are driven by a desire to improve the public's self-image and sense of personal worth, on Earth, it usually has more to do with selling stuff. So I wouldn't waste too much time singing the praises of Nike, Inc. or the Unilever Corp. Let's see them use fat (oh, excuse me, "real") people to market another brand they own, Ben and Jerry's, and then we'll see.


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